HTL International

Innovator in lifestyle concept

Their vision is to be an innovator in lifestyle concept. This drives their ambition to be a global leader with strong brands, constantly rejuvenating their product portfolio and creating new demand. Coupled with their strategic focus in manufacturing expertise and retail excellence, the success of their business model is ensured. In striving to be a great company, they want to be an employer of choice, admired by their customers.

A company with humble beginnings

Hwa Tat Lee (HTL) was founded by the Phua brothers in 1976, making PVC sofas for the local Singapore market. Their success in Singapore encouraged them to expand overseas. A quest for knowledge took them to Europe. In 1981, they forged a manufacturing partnership with one of the oldest manufacturers of leather sofas in Germany, Laauser GmbH, where they acquired technical expertise for production and product development.

Today, HTL continues to capitalise on innovation to enrich their business depth and enlarge their market scale. They were pioneers in starting their own leather tannery, creating a vertically integrated supply chain, making us one of the world’s largest sofa manufacturers and leather tanners. Respected and trusted by their business partners, they have built a loyal following in Asia Pacific, Europe and North America. They continue to delight their customers with reliable on-site local support and excellent after-sales service.

They believe in satisfying the expectations of their stakeholders by ensuring long-term sustainable value for their shareholders, working in partnership with their customers to grow their business and offering their employees opportunities for development.

Sustaining their transformation

Their purpose and values are at the heart of their business. Built on the qualities that made their past achievements possible, they form the core beliefs that shape their future.

They make a difference through their innovation to fulfill needs and provide inspiration for people to enrich their lifestyle. Aligned with this purpose are their values of passion, partnership and innovation.

Corporate social responsibility

They are committed to environmentally friendly manufacturing practices. Their leather production involves responsible water usage and their factories are ISO 14001:2004 certified.

They uphold strong business ethics that go beyond profitability and growth. This commitment is fundamental to building relationship with their business partners.

Unrivaled expertise

Product innovation is the lifeblood of their business. New product ideas are brought to life by their R&D team to meet the ever changing needs of the consumers. Incorporating new reclining functions, artfully integrating electronic devices and increasing configuration possibilities are just some ways to help their customers add value to their lifestyle.

Their fully integrated supply chain, from state-of-the-art leather tanning to final shipment and delivery of sofas, enables
us to provide consistent lead times and build-to-order flexible options that accommodate special requests and preferences of their customers.

They constantly raise their bar of performance to create an innovative customer centric quality mind-set.